MKT555/455Exam1
1. Consider the cultural issues we talked about in class. What cultural issues would Whirlpool have to consider for market planning in Sweden and Turkey.
2. Let's say Whirlpool has decided to launch a new compact washing machine globally. Rate the attractivenes of the following markets for Whirlpool using the case, external resources, and what you know from the text and lecture.
1. Brazil
2. Japan
3. Sierra Leone
3. Is Whirlpool using a global strategy? To what extent should Whirlpool standardize, adapt, and/or localize their strategy in each of the countries in #2? What would be the best mode of entry for whirlpool in each country in #2?
Oh! Turkey!!
返信削除2days ago, I forgot English name of TORUKO. And my friends said 'May be TORUKO is Turkey in English.' But, I thought Turkey is just birds name. So, I said seriously 'Turkey? I know, it is bird name. TORUKO is country name.' And then, they laughing. Now, I understand Turkey have two means. ①Birds name②Country name. Did you know?? lol
By the way, your writhing skill is very good! And if you go on with writing this blog, may be it will be developed! Good luck!